This article provides an interesting look at the approaches of the two big companies when it comes to sponsorship, sales etc. in football.
I’m an Adidas fan, always have been. I can’t recall ever touching a pair of Nike boots, though I have dabbled in Umbro, Puma and, Lotto.
It goes beyond boots for me too, though. Virtually every piece of sportswear I have, which is a lot, is Adidas.