2014 World Cup: Nike, Adidas Gear Up for Soccer Duel’s Next Round – Businessweek

2014 World Cup: Nike, Adidas Gear Up for Soccer Duel’s Next Round – Businessweek.

This article provides an interesting look at the approaches of the two big companies when it comes to sponsorship, sales etc. in football.

I’m an Adidas fan, always have been. I can’t recall ever touching a pair of Nike boots, though I have dabbled in Umbro, Puma and, Lotto.

It goes beyond boots for me too, though. Virtually every piece of sportswear I have, which is a lot, is Adidas.

 

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