Sky and BT playing cat and mouse ahead of Premier League bids process | Owen Gibson | Football | The Guardian
Sky and BT playing cat and mouse ahead of Premier League bids process | Owen Gibson | Football | The Guardian.
Our first business piece in a while, or ever, but a good one for sure.
This is an intriguing look inside the money surrounding the Premier League when it comes to broadcasting. BT Sport has definitely come in trying to rain on Sky Sports’ parade, and it’s interesting to note that they are the only ones left willing to challenge Sky Sports.
The fact that figures close to the billions, in the case of Sky Sports, are being spent for 116 live games out of a total of 154, when there’s actually 380 Premier League games each season is astounding. I do hope it gets to a point where all 380 games are broadcasted but that’s unlikely as stated in the article.
We’ll try to look more into the business side of things, not just with the Premier League, moving forward.
Until next time.