Some great points throughout, as always, by Michael Cox.
A lot of European clubs, not just the big boys, want to play stylish, attacking football. Or, at least, they want to present the idea that they can. The 1-0 game between Atletico Madrid and Arsenal did seem boring in comparison to the Champions League semis but it was simply a matter of excellent defending by Atletico. The idea of the club’s brand playing a part in that decision is very interesting and makes even more sense when you compare to international football.
Each continent certainly has stylistic similarities in terms of play but, ultimately, each international teams approaches the game differently. What makes the difference at the club level is that players spend months together learning each others patterns along with being constantly drilled in a specific style by their coach. There is much less time for international teams even during tournaments.
Perhaps that’s another reason the upcoming 2018 World Cup is yet to fully excite. There are sure to be some painful games early on as players, coaches etc get accustomed to each other again after exhausting seasons. Hopefully enough quality shines through and it doesn’t become a case of playing not to lose instead of playing to win.